Entries by Katarzyna Beringer

Sponsored links. How to do it effectively?

A text advertisement is one of the most popular advertising methods in the search network. Simultaneously, it is highly affordable due to the simplicity of configuration of the Google Ads campaigns, encouraging many inexperienced users to create and optimise such an ad. How should we undertake an effective sponsored links strategy in order achieve authentic […]

The third headline in Google Ads text advertisements

A new Google Ads dashboard presents the advertisers with a range of new functionalities, one of which is certainly the possibility to modify text advertisements by adding an extra third headline, a second advertising text as well as using up to 90-characters due to the expanded text ads. This change is indicated with an alert […]