Building a strong brand awareness online in 1 year (January – December 2014), as a classic brick-and-click example. The actions undertaken were supposed to have a double effect, raising awareness and increasing online sales using a new e-commerce platform as a strong foundation on the one hand, and stimulating sales in the brand’s retail shops on the other hand – in other words, carrying out integrated interchannel sales. Apart from a significant increase in acquisitions with the use of the most efficient methods advertising aimed at attracting an impressive number of new consumers to the shop, an equally important issues was to maintain both new and existing Customers by means of retention actions. The whole strategy was to be crowned with actions ensuring reaching Customers at every stage of the purchasing process. Our Customer clearly expressed that they were expecting a strong blow (as a matter of fact, they said it even more explicitly).