Balticon
Balticon S.A. is a company that has been operating on the Polish market since 1991, specialising in the sales, renting and service of containers for the shipowners’ needs, as well as road and rail forwarding.
Objectives:
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Increasing brand awareness through carrying out an expert Buzz Marketing on Spanish forums.
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Increasing the website’s visibility in the google.es search engine.
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Increasing organic, referral and paid traffic generated on the website.
In the years 2014-2016, SEOgroup supported the company in comprehensive online marketing on the Polish market, including the synergy of SEO and PPC campaigns. After the company entered the Spanish market in 2015, the actions were expanded to google.es. In order to develop the company’s visibility and reach as many Customers as possible, the website was thoroughly optimised for SEO and positioned for the most important keywords. Furthermore, the PPC advertising campaign in Google Ads was also launched to increase the impact of the actions undertaken. Additionally, as part of expert Buzz Marketing, comments on forums were published in order to increase brand awareness on the Spanish market as well as professionally recommend the offered services.
Achieved results:
250
expert Buzz Marketing entries published on Spanish forums during 12 months.
72%
increase in organic traffic in google.es
during 12 months of taking actions.
