Fontanot

Fontanot is an Italian manufacturer of modern stairs, selling its products all over the world. In 2015, the company also launched sales on the Polish market through an online store with stairs for self-assembly. The only channel in which the Customer decided to conduct advertising activities was the Internet and they entirely entrusted advertising activities to SEOgroup.

Goals:

The main goal of the actions undertaken for an Italian manufacturer of stairs, completely unknown in Poland, was to increase brand awareness and advertise the company on the new market. The detailed optimisation of the website, positioning for selected keywords and carrying out a top-quality comprehensive link building also enabled to increase the website’s visibility in the search engine as well as organic traffic generated. Additionally, in order to increase sales of the products offered, two sales channels – Google Ads and Facebook Ads – were launched at the same time. Thanks to the PPC campaign with the use of sponsored links, Google Shopping, advertising network and retargeting, a very wide target group could be reached at every stage of the purchasing process.

increase sale revenue from e-commerce,
increase page visibility in the search engine.

Results achieved:

Increasing visibility of the website on google.pl over 12 months for:
- 9 phrases in TOP3
- 32 phrases in TOP10
- 102 phrases in TOP50.
Record increase in sales during 24 months:
- by 935%, generated from organic traffic
- by 535%, generated from paid traffic (Facebook Ads and Google Ads).