Invicta

INVICTA Medical Clinics and Laboratories is a leader on the Polish market in the fields of infertility treatment, medical services, laboratory diagnostics and aesthetic medicine treatments. High brand trust and excellent visibility are an absolute necessity in this dynamically expanding and competitive sector.

Objectives:

increase page rank at google.co.uk,
increase organic traffic and paid traffic generated at website,
increase brand trust.

A significant increase in traffic generated on the main website and satellite websites both on the Polish and foreign markets through actions including a full SEO synergy (SEO audit, SEO optimisation, positioning), PPC using sponsored links through Google AdWords as well as advertising network activities (Google AdSense), also using retargeting. Such a strategy was supposed to provide access to the Patient at every stage of the purchasing cycle (full acquisition in combination with retention), as well as to ensure the brand’s dominance in Google’s results, and therefore a major competitive advantage.

Results achieved:

page of organic results Google.co.uk, at with the page is visible fo generic keyword

time more visible at first page of search result at Google

152%

increase traffic generated by Google

Increase in traffic generated from Google by 152%.
Domination on Google – quadrupled visibility of the brand on the first page of Google.pl search results.
Visibility of the brand on the first page of organic results in Google.co.uk for generic phrases.