Morizon.pl
Morizon S.A. is the leading real estate search engine in Poland market .
Objectives:
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increase paid and organic traffic generated to the page,
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increase visibility in the search engine for the most important keywords.
SEOgroup was asked to develop an advanced strategy for the implementation of broadly understood search engine marketing actions, as part of which a comprehensive SEO audit, website optimisation for SEO and positioning process were carried out. At the same time, actions with the use of Google AdWords (sponsored links, contextual and graphic ads) as well as Facebook Ads were implemented.
The main goal was to increase high-quality traffic (conversion) generated from search engines, advertising/contextual networks and Facebook at a specific time period (July 2010 – August 2011), together with increasing the brand’s recognisability, visibility and trust using Google, Netsprint and Bing search engines.
Results achieved during 12 months of actions:
502%
increased visiblity in search engine
- Increased visibility in the search engine by 502% in 12 months (organic results).
- Increase in non-brand traffic from organic search engine results by 32% in 14 months.
- Increase in traffic generated from SEO, PPC (Google AdWords, Adkontekst) and SMO (Facebook Ads) by 47% in 14 months.
- Decrease in average CPC in the AdWords campaign by 40%.
- Increase in revenue generated from actions by several dozen percent.
