Morizon S.A. is the leading real estate search engine in Poland market .
SEOgroup was asked to develop an advanced strategy for the implementation of broadly understood search engine marketing actions, as part of which a comprehensive SEO audit, website optimisation for SEO and positioning process were carried out. At the same time, actions with the use of Google AdWords (sponsored links, contextual and graphic ads) as well as Facebook Ads were implemented.
The main goal was to increase high-quality traffic (conversion) generated from search engines, advertising/contextual networks and Facebook at a specific time period (July 2010 – August 2011), together with increasing the brand’s recognisability, visibility and trust using Google, Netsprint and Bing search engines.
increased visiblity in search engine