Scandinavian Express

For more than 20 years, Scandinavian Express has been specialising in LTL and FTL as well as oversized cargo forwarding and transporting between Europe and Scandinavia, particularly Poland – Sweden and Poland – Norway relations. Since 2013, SEOgroup has successfully been carrying out online marketing activities for the company in Sweden.

Objectives:

The main aim of the actions undertaken was to increase the website’s visibility in google.se and to expand organic traffic allowing to reach and acquire new Customers in Scandinavia. Due to the highly hermetic nature of the Swedish market as well demanding quality requirements regarding the content published, carrying out advertising actions turned out to be a huge challenge. The assumed effects were achieved by means of detailed website optimisation for SEO, positioning for industry phrases and long-tail traffic in Swedish as well as acquiring top-quality links.

Increase visibility of the page at google.se
Increase organic traffic

Results achieved over 6 months of actions:

55%

Increase in organic traffic

Publication of articles on widely read industry websites in Spain characterised by high DA (Domain Authority), including larepublica.es, www.motorok.com, www.autofacil.es.
Increase in links directing to oponeo.es by 37% over 6 months.
Increase in organic traffic from google.es on the website by 33% over 6 months.