It is a dynamically developing specialized retail network offering IT and household appliances
Providing maximum visibility in the most pro-sale online channel – in search engines (Google, Bing, Onet) by full optimisation of the website for SEO as well as starting link building based on core phrases and all product phrases (long tail). The whole process was supported with the Google AdWords campaign (sponsored links and advertising network, including retargeting) together with a campaign in the Adkontekst network using retargeting as well.
This strategy was aimed at reaching Customers at every stage of the purchasing process. All actions carried out were supposed to be maximally optimised for sales.
increased “Long-tail” traffic from SEO
increase in revenue from SEO/PPC
Increase in traffic generated from SEO and PPC