Solaris Bus & Coach

Solaris Bus & Coach is one of the leading European manufacturers of modern urban, interurban and tourist buses including hybrid vehicles. The brand’s products enjoy great popularity all over the world. Extensive online advertising constituted an integral part of marketing activities related to the launch of the company’s new website.

Objectives:

new website promotion
increase visibility in the appropriate language versions of search engines
increase visibility for most important keywords

Ensuring the website’s visibility in various language versions of the search engine by means of thorough optimisation for SEO. Additionally, a significant improvement in the website’s display in search engines for the most important keywords referring both to organic and paid results – importantly, beating the competition at the same time. The synergy of SEO and PPC actions (sponsored links using Google AdWords) was aimed at generating high-quality traffic and consolidating the brand’s positive image among recipients and users.

Results achieved:

2500%

Increased visibility in the search engine

35%

Increase in traffic generated from SEO and PPC

Ensuring the website’s visibility in the appropriate language versions of search engines.
Increase in traffic generated from SEO and PPC (Google AdWords) by 35% in 11 months.
Increased visibility in the search engine by 2500% in 9 months (organic results).
Beating competition in Google.pl in relation to the most important keywords.