Our brand is based on elements of Japanese culture and its values.  Taking care of our clients and their understanding of the philosophy we decided to create a special dictionary (Polish – English – Japanese). You can find it in various part of our website, hopefully it will make everything clear! We strongly recommend having a look!

bushido(武士道)(the way of the warrior) – the code of honour and morals developed by the Japanese samurai
chitsujo(秩序)the quality of appreciating method and system, willingness to change
datsuzoku(脱俗)escape from the daily routine, think outside the box
hanami(花見)the Japanese traditional custom of enjoying the transient beauty of cherry blossoms
giri(義理)is a Japanese value roughly corresponding to “duty”, “obligation”, or even “burden of obligation”. It is defined as “to serve one’s superiors with a self-sacrificing devotion”
seppuku(切腹)is a ritual suicide by disembowelment with a sword, formerly practised in Japan by samurai as an honourable alternative to disgrace or execution
hinode(日の出)sunrise full of hope
ikebana(生け花)the art of Japanese flower arrangement, with formal display according to strict rules
iki(行き)Japanese aesthetic that might be translated “refined spontaneity”. It suggests that people and objects are more attractive when they have a creative and unpredictable quality that is constrained by culture. Iki is an expression of simplicity, sophistication, spontaneity and originality
Kaizen(カイゼン)is the Japanese word for “improvement”, also a business philosophy of continuous improvement of working practices, personal efficiency
kakuchō(拡張)international market expansion
kanso(簡素)zen principle meaning “simplicity or elimination of clutter”. Things are expressed in a plain, simple, natural manner
kendo(剣道)a Japanese rule of fighting and refusing to give up
konpasu(コンパス)compass – navigational instrument for finding directions
kudamono(果物)a ripe, sweet fruit
mandala(曼荼羅)It’s a symbolic representation of the universe with an inner and outer world. Also it appears to us in all aspects of life encompassing friends, family and communities. The mandala is a square with four gates containing a circle with a central point and symbolizing the notion that life is never ending
Meiji(明治)is a Japanese era which extended from October 23, 1868, to July 30, 1912. Japan was ruled by the emperor Meiji Tenno and represents fundamental changes affected its social structure, internal politics, economy, military , modernization and westernization of the country
ninja(忍者)was a covert agent in feudal Japan. The functions of a ninja included espionage, sabotage, infiltartion, assasination. Their covert methods of waging irregular warrfare were deemed dishonorable and beneath the honor of the samurai
origami(折り紙)the Japanese art of folding paper into decorative shapes and figures
reigi(礼儀)the Japanese rule of kindness represented by Samurai
renji(レンジ)a handheld fan using by Japanese ladies to cover their faces
rūtsu(荄)Japanese roots
samidare(五月雨)a beautiful early summer rain
samurai(サムライ)the warriors with code of premodern Japan. Samurai were supposed to lead their lives according to the ethic code of bushido (“the way of the warrior”)
seimitsu(精密)a rule of accuracy and precision
sensei(先生)means „teacher”. Word used for reffering to the person who has achieved a certain lvl of mastery in an art form or some other skill
shigarami(柵)traditional structure of Japanese relationships
Shinkansen(新幹線)known as the bullet train, is a network of high-speed railway lines in Japan
takumi(匠)a master craftsman, who has precious blend of skill and spirit
tsukimi(月見)the Japanese tradition of Autumn Full Moon viewing. Traditionally it was a way of expressing gratitude for a good harvest and hopes for similar bounty in the future
wa(和)the aim for win win outcomes
Yatagarasu(八咫烏)the legendary raven, a guide for the first Emperor of Japan on his initial expedition from the eastern regions
yin and yang(陰陽)it is a traditional Japanese esteric cosmology introduced into Japan at the beginnign of the 6th century. Ying and Yang describes how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world
yugen(幽玄)it is a sensation that follows the observation of art. It evokes more internal feelings and observations
zen(禅)it is a state of mind involves dropping illusion and seeing things without distortion