Our brand is based on elements of Japanese culture and its values.  Taking care of our clients and their understanding of the philosophy we decided to create a special dictionary (Polish – English – Japanese). You can find it in various part of our website, hopefully it will make everything clear! We strongly recommend having a look!

bushido武士道(the way of the warrior) – the code of honour and morals developed by the Japanese samurai
chitsujo秩序the quality of appreciating method and system, willingness to change
datsuzoku脱俗escape from the daily routine, think outside the box
hanami花見the Japanese traditional custom of enjoying the transient beauty of cherry blossoms
giri義理is a Japanese value roughly corresponding to “duty”, “obligation”, or even “burden of obligation”. It is defined as “to serve one’s superiors with a self-sacrificing devotion”
seppuku切腹is a ritual suicide by disembowelment with a sword, formerly practised in Japan by samurai as an honourable alternative to disgrace or execution
hinode日の出sunrise full of hope
ikebana生け花the art of Japanese flower arrangement, with formal display according to strict rules
iki行きJapanese aesthetic that might be translated “refined spontaneity”. It suggests that people and objects are more attractive when they have a creative and unpredictable quality that is constrained by culture. Iki is an expression of simplicity, sophistication, spontaneity and originality
Kaizenカイゼンis the Japanese word for “improvement”, also a business philosophy of continuous improvement of working practices, personal efficiency
kakuchō拡張international market expansion
kanso簡素zen principle meaning “simplicity or elimination of clutter”. Things are expressed in a plain, simple, natural manner
kendo剣道a Japanese rule of fighting and refusing to give up
konpasuコンパスcompass – navigational instrument for finding directions
kudamono果物a ripe, sweet fruit
mandala曼荼羅It’s a symbolic representation of the universe with an inner and outer world. Also it appears to us in all aspects of life encompassing friends, family and communities. The mandala is a square with four gates containing a circle with a central point and symbolizing the notion that life is never ending
Meiji明治is a Japanese era which extended from October 23, 1868, to July 30, 1912. Japan was ruled by the emperor Meiji Tenno and represents fundamental changes affected its social structure, internal politics, economy, military , modernization and westernization of the country
ninja忍者was a covert agent in feudal Japan. The functions of a ninja included espionage, sabotage, infiltartion, assasination. Their covert methods of waging irregular warrfare were deemed dishonorable and beneath the honor of the samurai
origami折り紙the Japanese art of folding paper into decorative shapes and figures
reigi礼儀the Japanese rule of kindness represented by Samurai
renjiレンジa handheld fan using by Japanese ladies to cover their faces
rūtsuJapanese roots
samidare五月雨a beautiful early summer rain
samuraiサムライthe warriors with code of premodern Japan. Samurai were supposed to lead their lives according to the ethic code of bushido (“the way of the warrior”)
seimitsu精密a rule of accuracy and precision
sensei先生means „teacher”. Word used for reffering to the person who has achieved a certain lvl of mastery in an art form or some other skill
shigaramitraditional structure of Japanese relationships
Shinkansen新幹線known as the bullet train, is a network of high-speed railway lines in Japan
takumia master craftsman, who has precious blend of skill and spirit
tsukimi月見the Japanese tradition of Autumn Full Moon viewing. Traditionally it was a way of expressing gratitude for a good harvest and hopes for similar bounty in the future
wathe aim for win win outcomes
Yatagarasu八咫烏the legendary raven, a guide for the first Emperor of Japan on his initial expedition from the eastern regions
yin and yang陰陽it is a traditional Japanese esteric cosmology introduced into Japan at the beginnign of the 6th century. Ying and Yang describes how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world
yugen幽玄it is a sensation that follows the observation of art. It evokes more internal feelings and observations
zenit is a state of mind involves dropping illusion and seeing things without distortion