PPC/Google Ads audit

A properly optimised PPC/Google Ads advertising campaign is the foundation of well-conducted Internet marketing activities. Working with such campaigns on a daily basis, SEOgroup’s takumi (匠) know everything about them. Therefore, they will audit your PPC/Google Ads campaigns without the slightest problem, noting all their good and bad sides.

The most important thing for us is always the effectiveness of advertising, the purpose of which is to encourage the recipients of your brand to visit your website and, as a result, make a purchase, be it a product or a service. Obviously, poorly optimised PPC/Google Ads campaigns can destroy even the greatest efforts.

A proper PPC/Google Ads advertisement should consist of a few key elements, such as: proper targeting, well-thought-out and sensible budget management as well as creating flawless and effect-oriented messages to recipients. If any of these determinants are not met, the entire campaign may turn out to be completely useless. It is as if we deprived the yin-yang (陰陽) of any of its parts constituting the symbol’s perfection. It will lose its sense, just as your campaign may do so.

In our audit offer, we have included PPC and Google Ads campaign audits. By selecting this service, you can count on a control package of your existing campaigns and the entire advertising account. We will analyse budgets and results as well as demonstrate our diagnoses to you. The PPC/Google Ads audit consists of comprehensive analytical and diagnostic activities. We will check to see if your Google account is properly set up, verify the accuracy of targeting, investigate the results of the campaign and its performance as well as focus on your budgets – we will suggest whether you manage them appropriately.

The help of experts in the field of PPC/Google Ads auditing is an extremely important element of working on the entire marketing structure of your website. Entrust this task to SEOgroup and receive detailed information concerning the operation of your campaigns and the strategy of changes to be introduced!