The eastern market has one characteristic feature: it requires high focus and development of specific strategies. For the most part, Internet users in Russia, Belarus or Ukraine lead a consumer lifestyle and are worth reaching with your products. Yandex is the largest search engine in Russia and it is also the best network for advertising on eastern markets.
With our assistance, you will be able to spread your wings like Yatagarasu 八咫烏, the legendary crow guiding the Emperor during the expansion of the East, and you will invade the eastern areas following its example – this time, however, in the e-commerce market.
Yandex Direct constitutes a great opportunity for all those who would like to conquer the Russian, Belarusian or Ukrainian market with their products or services. Operating with almost monopolistic power in Russia, Yandex is the main carrier of sponsored links and banner ads. Investing in a campaign carried out with this engine can turn out to be a very profitable decision, especially if you have goods at your disposal that may become a hit beyond our eastern border.
Fortunately, you do not need to speak Russian to build the whole campaign from scratch, as SEOgroup will do it for you. We are experienced in arranging and implementing international campaigns, including ads on Runet. As the Internet marketing sensei 先生, we do not fear such demanding and untypical challenges. Yandex Direct is a perfect opportunity to grow and broaden your horizons.
Remember that any advertising campaign created using Yandex Direct should be well-thought-out and its budget planned in an appropriate way. The eastern territories are vast, that is why it will be crucial to adequately target the group of recipients in terms of age, gender, location, interests and even education.
As a marketing industry leader, SEOgroup undertakes even the most challenging tasks. According to the philosophy of kendo 剣道, SEOgroup can do!