– what do you need to know?
Croatia, or rather the Republic of Croatia, is a small Balkan country located in South Eastern Europe, with access to the Adriatic Sea. With over 1,200 islands, Croatia is a real paradise for sailors! Its countless charming beaches, crystalline warm bays and well-maintained marinas are sure to impress anyone who visits this picturesque destination. The country is inhabited by over 4 million people, 80% of whom are Internet users. Its capital, Zagreb, is also the largest city in Croatia. The vast majority of the country’s population speaks Croatian. Interestingly, in some općiny (municipalities), the languages of national minorities are also recognised as official languages, including Serbian, Hungarian, Italian, Czech and Slovak.
Croatia was the last country to join the European Union community in 2013. However, it has its own official currency, the kuna (HRK), divided into 100 lipa.
Given the high percentage of Croatians who have access to the Internet, it is worth finding out what their preferences are regarding web-surfing devices. Croatian users predominantly choose mobile devices – they are used by more than half of Internet users (data for March 2022):
More than 70% of Croatia’s inhabitants are social media users. The most popular channel among them is Facebook, with 87% of all users (data for 2021):
of the population has access to the Internet
of users use Google
In Croatia, as in many other European countries, the clear leader among search engines is Google, used by more than 96% of all Internet users. It is followed far behind by Bing (with 2.2% of the market), DuckDuckGo (0.32%) and Yahoo! with a share of 0.27% (data for March 2022):
The search engines chosen by Croatians also include the Slovenian Najdi.si and the Chinese Petal Search, developed by Huawei since 2020. Interestingly, the word ‘petal’ in the latter refers to the petals of the flower from the popular Huawei logo.
As regards the popularity of web browsers, the vast majority of Croatian Internet users choose Chrome by Google (data for March 2022):
The above statistics show quite clearly that among Croatians the choice of the browser coincides with the choice of the search engine. In both cases, Google is the leader. If you decide to position your Croatian website, make sure to tailor your operations to suit Google’s algorithms and the laws that govern them.
The Croatian e-commerce market reached 960 million US dollars in 2021. Moreover, it is estimated that revenues from online shopping in this country will grow in the coming years.
The number 1 category in online shopping in Croatia is fashion, generating 39% of total e-commerce revenue in the country. What does the list of top sales categories on the Croatian web look like? Let’s see:
When analysing the choices of Croatian e-consumers, it is worth mentioning their preferred delivery service providers. Number 1 in the country is GLS, and the TOP3 companies providing shipping services for online shops in Croatia are as follows:
Let’s get to know average Croatian e-consumers. The most important factor influencing their purchasing decision is the price. Croats are more likely to buy from a given online shop if it has its brick and mortar counterpart – trust in the brand is of crucial importance. Although average Croats support local entrepreneurs in traditional shopping, they do the opposite online, choosing international brands ever more frequently. Moreover, they still have a relatively low level of confidence in online shopping and thus choose cash on delivery most often.
When analysing the interests of Croatian e-consumers, let’s take a look at the top e-commerce websites generating the highest turnover in the country (data for 2021):
As can be seen, Croatians choose not only native platforms when shopping online; the second most popular website generating the highest turnover in Croatian e-commerce was Zara.com, the flagship brand of the Spanish holding company Inditex.
If you decide to expand your business into the Croatian e-commerce market, the best practice is to choose the local domain, “.hr”. You can also consider conquering some European markets by giving your website the “.eu” suffix. If you would like your business to be global, you should opt for the most popular international extension, which is the “.com” domain.
Since Croatia joined the European Union in 2013, e-commerce in the country has been on the rise. This trend is expected to continue in the coming years, giving us a chance to take by storm a market that is accustomed to shopping online. Moreover, as a result of the coronavirus pandemic and lockdown, the number of new e-consumers has increased significantly, with a large proportion of the elderly. Debuting your business on the thriving Croatian e-commerce scene will help you to increase the number of potential customers. If you get high positions in search results, you will gain more trust from Croatians, which will translate into increased sales and profits for your business. So let’s get started!
Full Customer Journey
Using SEO360®, we reach consumers at each stage of the purchasing process; analysing their activities with the use of CRO, we increase sales effectiveness.
Network of quality partners
We execute activities independently or with in-country partners who operate at the same high level as us.
Supervision of the entire process
Our Client Success Managers, who manage the end-to-end process, ensure the best results for our customers.
Guaranteed link maintenance
We do not remove acquired links even after the end of cooperation.
Constant access to reports updated 24/7.
Dedicated to E-commerce
It is effective for other industries as well, including the service sector and SMEs.
It is the starting point for SEO360® actions, individually priced and created on the basis of the customer’s needs and expectations included earlier in the brief filled in by the customer. As part of our conceptual work, we establish the KPIs necessary for successful implementation of further stages of the project, in particular analysis, content marketing plan and estimations, which are the components of the strategy.
In this step, we carry out all the activities verifying the current state of the selected website in terms of SEO and its potential in a given country when compared to the competition. At the same time, we analyse the full user path based on the customer journey. The result of the analysis is a large amount of data that can be used to implement further SEO360® steps.
Content Marketing Plan
Individually prepared for the industry represented by the Client and for the given markets where SEO360® activities will be conducted. It includes a scenario concerning the type of created content and the way of its distribution in order to reach the consumers with it precisely and to be one step ahead of the competition. Content Creators guarantee the successful implementation of this plan.
An extremely valuable and final component of the strategy, where we estimate individual values related to the visibility of the website in the most popular search engine of a given country, taking into account the increase in traffic and, more importantly, the increase in conversions over a specified period of time.
When starting proper SEO activities, one of the necessary steps to achieve final success is technical SEO, also called technical analysis or technical optimisation for SEO, i.e. the part of optimisation that does not concern content. It consists of all activities that affect the architecture and code of a website in such a way as to make it as friendly as possible to the most stringent search engine requirements and, at the same time, to stay one step ahead of the competition.
Part of optimising a website for SEO, in addition to technical SEO, is content optimisation. Valuable content for the user is one of the key elements that will help to achieve high search engine visibility as well as increase conversions and thus revenue.
UX + CRO
As part of the SEO360® service, we provide analysis and optimisation of User Experience metrics with a particular focus on heuristic experiments and A/B testing as well as Conversion Rate Optimisation. In this way, we analyse consumer activity at each stage of their purchase process, increasing sales effectiveness.
We conduct link building using the highest quality permanent links acquired from external sources or services, from reliable publishers with a guarantee of their maintenance even after the end of cooperation. As part of this process, we take care of the correct link profile, which brings end benefits.
Ongoing Data Analysis
In SEO360®, through advanced tools supervised by the Client Success Manager, we constantly measure the progress related to the evaluation of conducted activities, and on their basis, our customers have access to extensive reports 24/7.
Increase in traffic and revenue
The ultimate value of SEO360® is the increase in brand awareness, traffic, conversions and revenue generated from the service, which is significantly higher than in the case of ‘regular SEO’ and above all, it is long-lasting.
Lind building is an intrinsic element of positioning. When properly thought-out, link building activities lay the foundation for success in getting your website to the top of the Croatian Google search engine.
The golden rule of effective link building is diversification of links, i.e. acquiring them from various sources. The most common methods of such activities in Croatia include the following:
Creating valuable, relevant content on your website may become a ‘natural’ method of acquiring links. A user who reads the content posted on your website and finds it worthy of attention or recommendation is more likely to share the link to your website on their own website, blog or social media channels.
Link exchange, or relational link building, is a common method which, simply put, means that you offer to post a link to someone else’s website if they do the same for you.
This method is extremely common among link building activities. Creating and publishing high quality, factual text about your products or services is an excellent method for acquiring links in Croatia and, at the same time, building brand awareness and increasing brand recognition on the market. However, you should remember that publishing sponsored articles on popular, quality external portals is expensive, so you should allocate an appropriate budget for such actions.
Buzz marketing means creating and publishing short posts on Croatian online forums with a link to your website.
By authoring and publishing a text on popular industry portals in Croatia, you can achieve a double benefit: first, you will build your image online by publishing relevant content; second, by mentioning your website or your bio in the content, you will acquire an additional link to your website.
As above, giving an interview can be a way to gain double benefit: self-promotion and acquiring a link to your website.
The most popular way to get reviews and links to your website is to work with a well-known Croatian blogger/YouTube user who will test your product and post a review with a link to your website.
In Croatia, over 90% of the population speak Croatian. Our target customer will most likely speak this language. Therefore, our website, its content and any descriptions should be created in Croatian. The same applies to selected phrases for our SEO activities on this market.