– what do you need to know?
Greece is located in the southeastern part of Europe, at the southern end of the Balkan Peninsula. Its neighbours are four countries: Albania, North Macedonia, Bulgaria and Turkey. The Greeks have been members of the European Union since 1981 and the Euro has been their currency since 2002. Greece is the cradle of Western civilisation, with a rich cultural heritage and a long history.
Greece has a population of 10.34 million as of January 2022. 82.2% of them have access to the internet (year-on-year increase of 3.5%). The country is nowadays naturally associated with, for example, its tourist-friendly climate. The Greeks stress-free lifestyle is widely known. Greeks know how to enjoy life and savour it every day. They enjoy the moment, they do not dwell on the past, they do not think too much about the future, they lead a slow life and focus on the present.
As far as the language is concerned, the official one is Greek, which is characterised by a unique alphabet that is different from that of the Latin culture. Similarly different from the letters is the Greek economy, or rather its instability, resulting from its financial crises that the countries united in the European community have repeatedly assisted it with. Nowadays, it can be seen that the country is gradually getting back on its feet thanks to its potential, focussing in particular on tourism, shipping and agriculture.
The statistical Giannis Papadopoulos (the Greek equivalent of Joe Public) most often browses the web using a computer (data for February 2022):
At the beginning of 2022, there were 7.4 million social media users in Greece (representing 71.5% of the total population). Most of them had their account on Facebook (data for February 2022):
Facebook dominates in terms of social media, thus it is definitely worth creating your business profile there, while conducting SEO activities.
of the population has access to the Internet
of users use Google
In Greece, by far the most popular search engine is Google, which helps more than 97% of internet users find interesting content online (share for February 2022):
When it comes to web browsers, nearly 70% of Greeks use Chrome (data for February 2022):
Google in terms of search engines in Greece is second to none. Also when it comes to browsers, 7 out of 10 users in this beautiful country surf the web using the product of the California giant. This means that if you want to enter this market, you have to respect the rules and algorithms of Google that holds all the cards at this “table”.
E-commerce revenues in Greece reached 3.64 billion US dollars in 2021. Significantly, by 2025 the average annual growth rate is expected to be a solid 8% when compared to other countries. 47% of Greeks bought at least one product via an online channel in 2021.
The aforementioned crises of the Greek economy have made people more cautious when it comes to their purchasing decisions. What does this mean? First of all, they pay attention to price, which, especially online, is easily accessible and simple to compare. This is one of the arguments, along with convenience, why Greeks like to use shops with an online presence.
Greek consumers are attached to local products, especially juices and soft drinks. Unlike the global trend, they appreciate the things they already have and even if these break, they often try to repair them before possibly deciding to buy a replacement. This probably has something to do with the crisis times, including the coronavirus, which have forced some people to tighten their belts. However, the situation is slowly returning to normal, and with it the trust in the sales market.
What do the Greeks most often put in their virtual shopping cart? Let’s see:
The most popular Greeks choice for payment methods for online shopping is as follows:
And when it comes to specific e-commerce companies with the highest revenues in Greece, the list of the top 5 is as follows (data for 2021):
Kotsovolos is the leading e-shop, offering electrical and electronic equipment in Greece, and public.gr has a similar scope. Zara is of course responsible for the highest turnover within the broad category of fashion and clothing.
What, besides price, influences Greeks’ purchase decisions? This is all kinds of coupons and discounts (51.7%) and, above all, free delivery (68.2%)! Local couriers are mainly responsible for the latter. Their share is scattered, as can be seen even in the percentage of use of the top three of them:
Greeks love free delivery, and they check reviews when choosing products, so it is worth taking care of good customer relations, which, in addition to a quality product, testify to professional service and a successful transaction.
Greece has its own domain, which is “.gr”, although the share of the local representative (data for February 2022), that is Google.gr, is at a fairly low level (11.8%). By far the most frequent way of searching for content is through Google.com (84.9%). One can also mention the modest share of bing.com at 1.78%. The remaining search engines do not even exceed 0.5%, so at least for today they are not significant. Summing up the above statistics, we can say that we can show up in this market with a foreign extension.
Additionally, when thinking about the expansion of your e-commerce, it is worth considering a domain used in the European Union countries, i.e. “.eu” or the global “.com”. Later, the chosen extension can just be complemented with other language versions, for example: mypage.eu/gr, mypage.com/fr, mypage.com/es, etc.
Greece, with a revenue of 3.6 billion US dollars from the e-commerce market, ranks 48th in terms of e-commerce in the world. This means that in this ranking it is behind Peru, but ahead of Romania. Greece’s growth rate in terms of e-commerce has reached 20% and has contributed to the global growth in this area (29% in 2021). It is a market that still has room to grow in terms of online sales. When the country’s economy stabilises, this will also translate into users’ online shopping activities.
Greeks like online shopping, its simplicity and accessibility. They look at price, and free and fast delivery, but to earn their favour, we also have to ensure proper quality. In 2022, the e-commerce market in Greece is expected to exceed a turnover of 4 billion US dollars. It would be nice to capture at least a piece of this lucrative pie.
Full Customer Journey
Using SEO360®, we reach consumers at each stage of the purchasing process; analysing their activities with the use of CRO, we increase sales effectiveness.
Network of quality partners
We execute activities independently or with in-country partners who operate at the same high level as us.
Supervision of the entire process
Our Client Success Managers, who manage the end-to-end process, ensure the best results for our customers.
Guaranteed link maintenance
We do not remove acquired links even after the end of cooperation.
Constant access to reports updated 24/7.
Dedicated to E-commerce
It is effective for other industries as well, including the service sector and SMEs.
It is the starting point for SEO360® actions, individually priced and created on the basis of the customer’s needs and expectations included earlier in the brief filled in by the customer. As part of our conceptual work, we establish the KPIs necessary for successful implementation of further stages of the project, in particular analysis, content marketing plan and estimations, which are the components of the strategy.
In this step, we carry out all the activities verifying the current state of the selected website in terms of SEO and its potential in a given country when compared to the competition. At the same time, we analyse the full user path based on the customer journey. The result of the analysis is a large amount of data that can be used to implement further SEO360® steps.
Content Marketing Plan
Individually prepared for the industry represented by the Client and for the given markets where SEO360® activities will be conducted. It includes a scenario concerning the type of created content and the way of its distribution in order to reach the consumers with it precisely and to be one step ahead of the competition. Content Creators guarantee the successful implementation of this plan.
An extremely valuable and final component of the strategy, where we estimate individual values related to the visibility of the website in the most popular search engine of a given country, taking into account the increase in traffic and, more importantly, the increase in conversions over a specified period of time.
When starting proper SEO activities, one of the necessary steps to achieve final success is technical SEO, also called technical analysis or technical optimisation for SEO, i.e. the part of optimisation that does not concern content. It consists of all activities that affect the architecture and code of a website in such a way as to make it as friendly as possible to the most stringent search engine requirements and, at the same time, to stay one step ahead of the competition.
Part of optimising a website for SEO, in addition to technical SEO, is content optimisation. Valuable content for the user is one of the key elements that will help to achieve high search engine visibility as well as increase conversions and thus revenue.
UX + CRO
As part of the SEO360® service, we provide analysis and optimisation of User Experience metrics with a particular focus on heuristic experiments and A/B testing as well as Conversion Rate Optimisation. In this way, we analyse consumer activity at each stage of their purchase process, increasing sales effectiveness.
We conduct link building using the highest quality permanent links acquired from external sources or services, from reliable publishers with a guarantee of their maintenance even after the end of cooperation. As part of this process, we take care of the correct link profile, which brings end benefits.
Ongoing Data Analysis
In SEO360®, through advanced tools supervised by the Client Success Manager, we constantly measure the progress related to the evaluation of conducted activities, and on their basis, our customers have access to extensive reports 24/7.
Increase in traffic and revenue
The ultimate value of SEO360® is the increase in brand awareness, traffic, conversions and revenue generated from the service, which is significantly higher than in the case of ‘regular SEO’ and above all, it is long-lasting.
You should start your operations in Greece by building the right URL structure, i.e. without special characters or diacritics. Our experienced Takumi 匠 will help with this, as well as with the subsequent stages of SEO. We will also optimise your website individually and adapt your strategy to Greek users and their preferences when searching for interesting products.
Also important will be the “input” of the site itself, which should not combine two different alphabets. To facilitate the work of crawlers, transcription into Latin can be used, which will result in correct indexation and, consequently, better rating of the website by the search engine. Thanks to our Greek partners, as well as the extensive experience of the Takumi 匠, both link building and the complete SEO activities will be carried out at the highest possible level.
The Greek alphabet is used only in this country. It includes 24 characters, which are also used in science, technology and even the natural sciences. For foreigners, transliteration and transcription is used so that they can write Greek words in their own language. Similarly, for SEO activities, in order to not “annoy” Google, it is better to avoid special characters and even underscores. As described above, you can also use transcription into Latin, which should be indexed by search engine crawlers in a pleasing way.