It is a dynamically developing developer operating on the Tri-City market, building and selling residential and commercial real estate.
The aim of the actions undertaken was to ensure long-term advertising of individual investments in Google using the synergy of SEO and PPC. The effect was supposed to be achieved by means of increasing the visibility of both the main website as well as satellite websites in the search engine. Carrying out a thorough implementation of optimisation of all websites for SEO as well as launching the process of their positioning for core and long-tail phrases was absolutely crucial. At the same time, sponsored links and contextual advertising campaigns using Google AdWords were conducted as well.
Reduction of average CPC in the Google AdWords campaign
Increase in traffic generated from SEO and PPC
Increased visibility in the search engine