Baza wiedzy

Baza wiedzy to miejsce, w którym nasi eksperci przyjmują rolę najlepszych sensei 先生 marketingu internetowego i wyjaśniają, czym są i na czym polegają różnorodne działania reklamowe w Internecie. Zachęcamy do czytania i zgłębiania swojej wiedzy. Miłej lektury!

Poznaj 4 sposoby targetowania reklam na Facebooku, z których już korzysta Twoja konkurencja

Każdy, kto prowadzi biznes z pewnością ma konkurencję. Równie…

20 kwietnia 2021/Autor Mateusz Szynalewski

Co to jest audyt SEO stron internetowych – ile kosztuje?

Czym jest audyt SEO?
Audyt SEO jest analizą, którą przeprowadza…

16 kwietnia 2021/Autor Piotr Pikulik

Jak zaprojektować makietę strony internetowej zgodnie z zasadami UX?

Mówi się, że jeśli w dzisiejszych czasach kogoś nie ma w…

12 kwietnia 2021/Autor Katarzyna Wyspiańska

Case study – co to jest i jak je napisać?

Dzięki case study pokazać można potencjalnemu Klientowi swój…

29 marca 2021/Autor SEOgroup

Czym zajmuje się agencja SEO SEM?

W XXI wieku korzystanie z Internetu stało się dla nas codziennością.…

27 marca 2021/Autor Marta Parteka

Kampanie typu Discovery w Google Ads – czym są i jakie dają korzyści?

Tak jak Google od dawna nie jest już tylko wyszukiwarką, tak…

17 marca 2021/Autor Jakub Grabowski

Analiza słów kluczowych – narzędzia i porady

Bez odpowiedniej analizy danych tworzenie struktury strony internetowej…

25 lutego 2021/Autor Piotr Pikulik

Jak udostępnić konto w Google Ads?

Zlecenie agencji reklamowej optymalizacji lub kompleksowego przygotowania…

4 lutego 2021/Autor Alina Balcerek

Landing page – czym jest i jak go zoptymalizować? – dobre praktyki

Landing page, czyli strony lądowania, to dla wielu główne…

2 lutego 2021/Autor SEOgroup

Długi ogon w pozycjonowaniu (SEO) – czym jest long tail i jak się go stosuje?

Tematem, który nierozerwalnie wiąże się z SEO - jest właśnie…

31 stycznia 2021/Autor Maciej Pawlina

Reklama Google Ads – czym jest i ile kosztuje?

29 grudnia 2020/Autor Alina Balcerek

Różnice w podejściu do tworzenia treści w Internecie

Jakie są rodzaje artykułów internetowych? Co je różnicuje?…

15 listopada 2020/Autor Maciej Pawlina

Black Friday na Facebooku – jak skutecznie prowadzić działania?

Black Friday w Polsce nie ma takiego rozmachu jak w Stanach Zjednoczonych,…

5 listopada 2020/Autor Alina Balcerek

Copywriting – jak wyrobić w sobie umiejętność „lekkiego pióra”?

Jak wyrobić w sobie umiejętność "lekkiego pióra"? Pytanie…

2 listopada 2020/Autor Maciej Pawlina

Wczytaj kolejne

#lang_sel img,#lang_sel_list img,#lang_sel_footer img{display:inline;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--metallic-red:#b02b2c;--wp--preset--color--maximum-yellow-red:#edae44;--wp--preset--color--yellow-sun:#ee2;--wp--preset--color--palm-leaf:#83a846;--wp--preset--color--aero:#7bb0e7;--wp--preset--color--old-lavender:#745f7e;--wp--preset--color--steel-teal:#5f8789;--wp--preset--color--raspberry-pink:#d65799;--wp--preset--color--medium-turquoise:#4ecac2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url("#wp-duotone-dark-grayscale");--wp--preset--duotone--grayscale:url("#wp-duotone-grayscale");--wp--preset--duotone--purple-yellow:url("#wp-duotone-purple-yellow");--wp--preset--duotone--blue-red:url("#wp-duotone-blue-red");--wp--preset--duotone--midnight:url("#wp-duotone-midnight");--wp--preset--duotone--magenta-yellow:url("#wp-duotone-magenta-yellow");--wp--preset--duotone--purple-green:url("#wp-duotone-purple-green");--wp--preset--duotone--blue-orange:url("#wp-duotone-blue-orange");--wp--preset--font-size--small:1rem;--wp--preset--font-size--medium:1.125rem;--wp--preset--font-size--large:1.75rem;--wp--preset--font-size--x-large:clamp(1.75rem,3vw,2.25rem);}body{margin:0;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-metallic-red-color{color:var(--wp--preset--color--metallic-red) !important;}.has-maximum-yellow-red-color{color:var(--wp--preset--color--maximum-yellow-red) !important;}.has-yellow-sun-color{color:var(--wp--preset--color--yellow-sun) !important;}.has-palm-leaf-color{color:var(--wp--preset--color--palm-leaf) !important;}.has-aero-color{color:var(--wp--preset--color--aero) !important;}.has-old-lavender-color{color:var(--wp--preset--color--old-lavender) !important;}.has-steel-teal-color{color:var(--wp--preset--color--steel-teal) !important;}.has-raspberry-pink-color{color:var(--wp--preset--color--raspberry-pink) !important;}.has-medium-turquoise-color{color:var(--wp--preset--color--medium-turquoise) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-metallic-red-background-color{background-color:var(--wp--preset--color--metallic-red) !important;}.has-maximum-yellow-red-background-color{background-color:var(--wp--preset--color--maximum-yellow-red) !important;}.has-yellow-sun-background-color{background-color:var(--wp--preset--color--yellow-sun) !important;}.has-palm-leaf-background-color{background-color:var(--wp--preset--color--palm-leaf) !important;}.has-aero-background-color{background-color:var(--wp--preset--color--aero) !important;}.has-old-lavender-background-color{background-color:var(--wp--preset--color--old-lavender) !important;}.has-steel-teal-background-color{background-color:var(--wp--preset--color--steel-teal) !important;}.has-raspberry-pink-background-color{background-color:var(--wp--preset--color--raspberry-pink) !important;}.has-medium-turquoise-background-color{background-color:var(--wp--preset--color--medium-turquoise) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-metallic-red-border-color{border-color:var(--wp--preset--color--metallic-red) !important;}.has-maximum-yellow-red-border-color{border-color:var(--wp--preset--color--maximum-yellow-red) !important;}.has-yellow-sun-border-color{border-color:var(--wp--preset--color--yellow-sun) !important;}.has-palm-leaf-border-color{border-color:var(--wp--preset--color--palm-leaf) !important;}.has-aero-border-color{border-color:var(--wp--preset--color--aero) !important;}.has-old-lavender-border-color{border-color:var(--wp--preset--color--old-lavender) !important;}.has-steel-teal-border-color{border-color:var(--wp--preset--color--steel-teal) !important;}.has-raspberry-pink-border-color{border-color:var(--wp--preset--color--raspberry-pink) !important;}.has-medium-turquoise-border-color{border-color:var(--wp--preset--color--medium-turquoise) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wpg-list-filter a.active,.wpg-list-filter a:hover,.wpg-list-filter a:focus,.wpg-list-filter a:active{color:#df1f3b;}.wpg-list-block h3{background-color:#f4f4f4;color:#df1f3b;}.wpg-list-item a:hover,.wpg-list-item a:focus,.wpg-list-item a:active{color:#df1f3b;}.tooltipster-base{background-color:#fff;border-color:#aaa;}.tooltipster-base .wpg-tooltip-title{color:#df1f3b;}.tooltipster-base .wpg-tooltip-content,.tooltipster-base .wpg-tooltip-content p{color:#494949;}.kk-star-ratings{display:none !important;}.parent-pageid-64 .kk-star-ratings,.parent-pageid-78 .kk-star-ratings,.parent-pageid-158 .kk-star-ratings,.parent-pageid-163 .kk-star-ratings,.parent-pageid-165 .kk-star-ratings,.parent-pageid-169 .kk-star-ratings{display:block !important;}.single-post .kk-star-ratings{display:block !important;}.single-glossary .post-meta-infos{display:none !important;}.single-glossary .blog-meta{display:none !important;}.single .entry-content a{color:#df1f3c;}.acceptance-562 .wpcf7-list-item{margin-top:10px;}.page-template-template-courses .av_tab_section .tab_inner_content p{width:80% !important;}#fb-root{display:none;}.page-template-template-courses #fb-root{display:block;}#scroll-top-link{left:50px !important;}#av-masonry-1-item-6260{display:none;}#top form.form--email{display:flex;flex-wrap:wrap;justify-content:flex-start;align-items:flex-start;}.page-id-5458 .gform_wrapper .gform_body{flex:0 0 calc(100% - 180px);}.page-id-5458 .gform_wrapper ul li.gfield{padding-right:30px;}.page-id-5458 .gform_wrapper .gform_footer{flex:0 0 170px;margin:0;}.page-id-5458 .main_color input[type="submit"]{padding:20px 50px;background-color:#df1f3c;text-transform:uppercase;}.avia-content-slider2 .avia-content-slider-inner>div:nth-child(2){background-color:#fff !important;}.offer-table-desktop .avia-data-table-wrap.avia_responsive_table:nth-child(2){height:362px;}.multi-big .wp-post-image{display:none;}article.post-entry h3{font-size:18px !important;}article.post-entry h2{font-size:24px !important;}#icon-prize{max-width:60px;margin-top:-5px;}.avia-image-container.avia-align-left{margin-top:0px;}.avia-animated-number-content p{display:none;}#full_slider_1 .avia-caption-content img{width:60px;height:60px !important;margin-bottom:15px !important;}#opinions-img img{max-width:1000px;}.courses-template .takumi__position{margin-bottom:15px !important;}.certificates-icons{min-height:80px;margin-bottom:10px;}.certificates-icons img{max-width:80px !important;margin:0px 0px 0px 0px !important;}.certificates-icons a{display:inline-block;}.checkbox-422 span.wpcf7-list-item{display:inline-block !important;margin:5px 5px;}.flex_column.av-kema6-23a4dbefcbed8e9593d6912b41b43864{padding:0px !important;}.courses-template .closest-courses__item{display:none;}#top .avia-font-entypo-fontello,body .avia-font-entypo-fontello,html body [data-av_iconfont='entypo-fontello']:before{font-family:"entypo-fontello";}#wpfront-notification-bar,#wpfront-notification-bar-editor{background:#e71433;background:-moz-linear-gradient(top,#e71433 0%,#e71433 100%);background:-webkit-gradient(linear,left top,left bottom,color-stop(0%,#e71433),color-stop(100%,#e71433));background:-webkit-linear-gradient(top,#e71433 0%,#e71433 100%);background:-o-linear-gradient(top,#e71433 0%,#e71433 100%);background:-ms-linear-gradient(top,#e71433 0%,#e71433 100%);background:linear-gradient(to bottom,#e71433 0%,#e71433 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr="#e71433",endColorstr="#e71433",GradientType=0);background-repeat:no-repeat;}#wpfront-notification-bar div.wpfront-message,#wpfront-notification-bar-editor li,#wpfront-notification-bar-editor p{color:#fff;}#wpfront-notification-bar a.wpfront-button,#wpfront-notification-bar-editor a.wpfront-button{background:#e71433;background:-moz-linear-gradient(top,#e71433 0%,#e71433 100%);background:-webkit-gradient(linear,left top,left bottom,color-stop(0%,#e71433),color-stop(100%,#e71433));background:-webkit-linear-gradient(top,#e71433 0%,#e71433 100%);background:-o-linear-gradient(top,#e71433 0%,#e71433 100%);background:-ms-linear-gradient(top,#e71433 0%,#e71433 100%);background:linear-gradient(to bottom,#e71433 0%,#e71433 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr="#e71433",endColorstr="#e71433",GradientType=0);color:#fff;}#wpfront-notification-bar-open-button{background-color:#e71433;right:10px;}#wpfront-notification-bar-open-button.top{background-image:url("https://cdn-bmlpf.nitrocdn.com/mdqMCmhkJWggMUPoRoAnaKIsiiPtMluC/assets/static/optimized/rev-7dd566a/wp-content/plugins/wpfront-notification-bar/images/arrow_down.png");}#wpfront-notification-bar-open-button.top.nitro-lazy{background-image:none !important;}#wpfront-notification-bar-open-button.bottom{background-image:url("https://cdn-bmlpf.nitrocdn.com/mdqMCmhkJWggMUPoRoAnaKIsiiPtMluC/assets/static/optimized/rev-7dd566a/wp-content/plugins/wpfront-notification-bar/images/arrow_up.png");}#wpfront-notification-bar-open-button.bottom.nitro-lazy{background-image:none !important;}#wpfront-notification-bar-table,.wpfront-notification-bar tbody,.wpfront-notification-bar tr{}#wpfront-notification-bar div.wpfront-close{border:1px solid #e71433;background-color:#e71433;color:#fff;}#wpfront-notification-bar div.wpfront-close:hover{border:1px solid #e71433;background-color:#e71433;}#wpfront-notification-bar-spacer{display:block;}

Baza wiedzy

Skuteczne pozycjonowanie stron internetowych [SEO poradnik]

Pozycjonowanie sklepu internetowego [SEO]

Wskazówki związane z kreacją reklamową

50% dofinansowania na usługi z zakresu marketingu internetowego

Szkolenia Google Ads – praktyczny kurs [certyfikat]

Ile kosztuje pozycjonowanie strony [cennik SEO]

Szkolenia SEO – kurs pozycjonowania stron [certyfikat]

Najczęstsze pytania Klientów dotyczące SEO – wyjaśniamy

Test narzędzia do estymacji SEO [SEOestimator]

Co to jest SEO? Optymalizacja stron internetowych [2022]

Marketing internetowy – co to jest? Rodzaje i narzędzia do e-marketingu

Core Web Vitals – czym jest i jak zoptymalizować stronę?

Nowa rzeczywistość w sieci, czyli o trendach w branży e-commerce w 2021 roku

Reklamy graficzne w Google Ads – formaty, wymiary, rozmiary – 2021

Co to jest konwersja i jak zwiększyć jej współczynnik?

Czym jest Content Marketing oraz jakie są z niego korzyści?